Content that earns its keep
Most content programs fail because they confuse output with outcomes. We start from the revenue line and work backwards to the queries, formats and assets that move it.
The TrafficWerk content engine
- Topic intelligence — we map your entire addressable demand using clustering on real search data.
- Briefs that brief — every writer gets intent, entities, internal links and a conversion plan up front.
- Editorial quality control — every piece is reviewed by a senior editor with subject-matter experience.
- Refresh cycles — pages are audited every quarter and rewritten when the SERP shifts.
Formats we ship
Long-form guides, comparison pages, programmatic landing sets, glossary networks, video transcripts, and AI-search answer pages.
Pricing
Retainers start at one cluster per month. Most clients run 3–6 clusters in parallel after the first quarter.
- Senior-led delivery
- Ticket-ready deliverables
- Monthly plain-English reporting
- ROI-anchored measurement