Strategy first, tactics second
A keyword spreadsheet is not a strategy. A real SEO strategy answers four questions:
- Which queries actually drive revenue in your category?
- What is the minimum viable authority required to compete for them?
- Which assets, in what order, get you there fastest?
- How will you measure progress before rankings move?
Our framework
We build every strategy on the Impact / Effort / Confidence matrix. Each initiative is sized in engineering hours, content units and link equity required — so you can compare it against any other investment on the table.
Outputs
- A 12-month roadmap with quarterly milestones
- A measurement model tying organic traffic to pipeline
- A risk register for migrations, redesigns and algorithm shifts
- Senior-led delivery
- Ticket-ready deliverables
- Monthly plain-English reporting
- ROI-anchored measurement